The first time I donated to the arts, it was through my university. DePauw had a really amazing music school and visual arts programs, so it seemed fairly obvious to me to earmark the small donation for use by the arts.
Obvious might be the wrong word here, because I was also the only one of my friends who, even for my limited involvement with the arts, had actually allocated the donation. I still find, my friends and I take advantage of free classical concerts, lectures or outreach, and don’t ever follow-up with a monetary donation or in-kind support. So what gives?
This seems to me like a fairly big challenge, and also an incredibly important one for all art and culture institutions, because donor bases for the arts are aging. My generation is going to be even more important to hook as donors now, rather than later.
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Who Gives?: The Twenty-Something Donor
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